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The process of obtaining feedback from the internal customers is usually easier and cheaper as compared to obtaining feedback from external customers.
Employees are called internal customers because they work for/with the organization from the inside vs. external customers who are customers who pay for a product or service. Much like companies serve external customers, they must serve internal customers (employees) in terms of training and development, job satisfaction, reward and recognition, feedback on performance. The relationship between external customers and internal customers is very symbiotic. Without one, you wouldn't have the other and without either, companies wouldn't exist.
Monitoring...- Customer feedback by way of customer questionnaires, comment cards, customer forums, word of mouth.- Staff feedback by way of mystery customers, complaints/compliment letters, external comment.Evaluating...- Sales performance- Repeat and retention of customers- New customers- Level of complaints/compliments- Staff turnover/recruitment- Good press- Awards eg Investor in Excellence
Responses need to be recorded by the person listening to them so the changes can take place. -Feedback techniques could confuse the customers. - Since the customers can give feedback without being prompted, the feedback they give might not be very constructive.
We are conducting the survey and asking a feedback from customers about the customer service and product/service.
The process of obtaining feedback from the internal customers is usually easier and cheaper as compared to obtaining feedback from external customers.
Internal customer feedback comes from within your organisation to improve what needs to be improved, which external customer comes from individual ideas of feedbacks from the outsider that the organisation takes in and uses the feedback to improve.
Employees are called internal customers because they work for/with the organization from the inside vs. external customers who are customers who pay for a product or service. Much like companies serve external customers, they must serve internal customers (employees) in terms of training and development, job satisfaction, reward and recognition, feedback on performance. The relationship between external customers and internal customers is very symbiotic. Without one, you wouldn't have the other and without either, companies wouldn't exist.
Methods of obtaining customer information or feedback
Listening to your customers is important because it gives you a chance to find out what they like and dislike. Feedback helps you to improve your products and services. When you give feedback you need to be honest. Let the customer know that you really want the product or service to improve. Honest feedback will help you to build trust with your customers.
Feedback from customers is one of the best ways that helps in growing and expanding the products and services. Obtaining feedback from them and applying it effectively into the business can mean the difference between a good year and a great year. One of the main goals of gathering the cutomer feedback is to enable communications between you and your cutsomers. It can aslo help you in recovering flaws in your business whether it could be technical or related to price.
Monitoring...- Customer feedback by way of customer questionnaires, comment cards, customer forums, word of mouth.- Staff feedback by way of mystery customers, complaints/compliment letters, external comment.Evaluating...- Sales performance- Repeat and retention of customers- New customers- Level of complaints/compliments- Staff turnover/recruitment- Good press- Awards eg Investor in Excellence
CTI get mixed feedback from customers like any other company does in this day and age however they mostly get good feedback during the summer months and even better during winter
Responses need to be recorded by the person listening to them so the changes can take place. -Feedback techniques could confuse the customers. - Since the customers can give feedback without being prompted, the feedback they give might not be very constructive.
A passive customer is someone who makes minimal contact with a company, typically only making purchases or using services when necessary without seeking out additional information or engaging in further interaction or feedback. These customers may not provide much feedback or input to the company about their experiences or preferences.
We are conducting the survey and asking a feedback from customers about the customer service and product/service.
The difference between a reflex and a feedback mechanism is that the former is done without action by the brain but the latter is consciously done with feedback from the brain. A reflex is the reaction to external stimuli. Feedback to the brain can be given due to external or internal (within the body) reason.