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Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues.
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What is the goal of advocacy advertising?
The ultimate goal of advocacy advertising usually relates to the passage of pending state or federal legislation.
Who uses advocacy advertising?
Almost all nonprofit groups use some form of advocacy advertising to influence the public's attitude toward a particular issue.
What are 5 forms of advertising?
Internet Advertising Television Advertising Radio Advertising Print Advertising Outdoor Advertising Non-traditional Advertising. Product-Oriented Advertising Image Advertising Advocacy Advertising Public Service Advertising Direct Mail Advertising Display Advertising.
How would you describe institutional advertising?
Institutional advertising takes a broad approach to advertising, concentrating on the benefits, concept, idea, or philosophy of a particular industry.
How would you describe frequency in advertising?
Frequency refers to the average number of times that an average consumer is exposed to the advertising campaign.
How would you describe the continuity objective in advertising?
Continuity advertising is a strategy to keep current customers using a particular product.
How would you describe advertising reach?
Reach refers to the percentage of customers in the target market who are exposed to the advertising campaign for a given period.
How would you describe the switchback objective in advertising?
Companies subscribe to this advertising objective when they want to get back former users of their product brand.
What is an example of a form of advertising?
Advertising can take a number of forms, including advocacy, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising.
How would you describe an advertising agency?
Advertising agencies are independent businesses that evolved to develop, prepare, and place advertising in advertising media for sellers seeking to find customers for their goods, services, and ideas (American Association of Advertising Agencies, 2000).
How would you describe point-of-purchase advertising?
Point-of-purchase advertising uses displays or other promotional items near the product that is being sold.
What has the author Leonardo R Garcia written?
Leonardo R. Garcia has written: 'Advocacy advertising' 'E-marketing'
