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Questions to ask prospects when selling magazine advertising?
Some questions you can ask prospects when selling magazine advertising include: - Who are you looking to reach with your advertising? - Can you describe a typical customer? - What attributes make-up your target audience? - What is your advertising budget?
How would you describe institutional advertising?
Institutional advertising takes a broad approach to advertising, concentrating on the benefits, concept, idea, or philosophy of a particular industry.
How would you describe the continuity objective in advertising?
Continuity advertising is a strategy to keep current customers using a particular product.
How would you describe frequency in advertising?
Frequency refers to the average number of times that an average consumer is exposed to the advertising campaign.
How would you describe the switchback objective in advertising?
Companies subscribe to this advertising objective when they want to get back former users of their product brand.
How would you describe an advertising agency?
Advertising agencies are independent businesses that evolved to develop, prepare, and place advertising in advertising media for sellers seeking to find customers for their goods, services, and ideas (American Association of Advertising Agencies, 2000).
How would you describe point-of-purchase advertising?
Point-of-purchase advertising uses displays or other promotional items near the product that is being sold.
Which company uses a cell phone video as part of their advertising?
Numerous companies use mobile advertising as a form of publicity. These companies would ideally offer some service that would have something to do with cellular service, as this would be the group of individuals that such an advertising plan would reach.
How would you describe advocacy advertising?
Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues.
What are the relationship between advertising and media?
Advertising is how companies promote their products and services. Without the media, the advertisements would not reach as many people, which would lead to lower sales for the majority of companies.
How can you best describe the relationship between advertising and television?
Television is a medium driven by advertising and hence, profit.
How would you describe the trial objective in advertising?
The purpose of the trial objective is to encourage customers to make an initial purchase of a new product.
