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The first step in generating qualified leads is to clearly identify your target audience. The more specific your target customer, the easier it is to generate leads. Describe the person you want to attract into your sales funnel. How old is she/he, what are his/her fears or frustrations, what are their common buying objections etc.

Offer an item of value that addresses a problem they may be facing in their lives, or a means to achieving a result they want to achieve. Give this away for free on your website, but ensure you attach a value to the item provided.

In exchange the prospect will need to provide you with his name and email, which you will capture using an autoresponder like Aweber.

Of course you would need to drive traffic to the website.

Once you have the name and email address of the prospect, you can send them email offers for your products and services through your autoresponder.

If you wish you can also insert a small lead generation ad in the local newspaper, the primary purpose of which is to drive traffic to the free report or whatever you're offering on your website.

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11y ago

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