Hyundai's target market is those who are low on cash, would like all the accessories (auto windows, sunroofs etc...) but don't necessarily care all that much about the over all comfort of the car. All the Hyundai's that I have driven, although they have many accessories, are not comfortable and have very bad sound suppression. Think college students and people on low or fixed incomes that don't want a beater.
They also work very well as town cars, not commuters.
Hyundai's target is market started had focused toward the lower income bracket, released compact cars under price points of its competitors. Having grown as a company since this Hyundai focuses on middle income brackets centralized around their mid-sized sedans.
A target market or target audience is something/someone your aiming to appeal to, such as the target market for a stuffed animal is kids or toddlers
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Kohl's target market is pornstars.
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its a target market.
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People who own domestic cats are the target market.
Generally said the target market for Pamper is Mother of baby.