Digital marketing can be a valuable tool for growing an insurance advisor business. Some key strategies to consider include:
Building a strong website that is optimized for search engines and provides valuable information to potential clients.
Utilizing social media platforms to connect with potential clients and build a strong online presence.
Developing and implementing targeted online advertising campaigns that reach potential clients where they spend their time online.
Creating valuable content, such as blog posts, infographics, and videos, that educate potential clients about the benefits of working with an insurance advisor.
Building and maintaining a strong email marketing campaign to keep in touch with potential and current clients.
It's a good idea to seek professional education or certification in digital marketing to gain a deeper understanding of these strategies.
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FMO stands for Field Marketing Organization. They are an extension of an insurance carrier designed to distribute their products and in some cases, other carriers products. FMO's are marketing organizations owned by the insurance carrier, as opposed to IMO which is Independent Marketing Organization or NMO National Marketing Organization. Generally speaking, the insurance carrier is behind the scenes but very involved in directing the activities of the FMO.
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