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Which would you rather have, an investment that yields 10% on average, but sometimes -10% and sometimes 30%, or an investment that yields 10% on average, but always varies between 5% and 15%? Most people would prefer the 2nd investment, because it is less risky ... yet both investments have 10% average.

Riskier investments give higher yields, because people need to be offered something extra for the risk they are taking on. Options are risky, hence are higher yield.

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Q: If average return on call option on stock is higher than average return generated by stock itself then why would an investor consider buying stock if they like the company?
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