Applying consistent style helps in retaining clients who prefer that style. Moreover, adopting new styles every now and then usually leads to losses because of the adaptation issues.
The style was very formal and consistent.
paternal
Good programming style is consistent and self-documenting, making it easy to both read and maintain.
Walter Elias Disney was not consistent with his leadership style. He started off using a charismatic style. Then after his hit with Snow White, changed to the autocratic style of leadership.
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Applying style guildelines In printing and publishing, a style guide is a reference work that writers and editors use to determine punctuation, capitalization, type font, emphasis -- italics, bold or underline -- and so forth, so that published works conform to a standard.
Evolutionary Systematics
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It's not necessary but a matter of style. You can choose to capitalize or not but you should remain consistent.
It can be done using the <style> tag. There are many ways to do it. The easiest one is- <p style="color:red">This is a paragraph.</p> IE add style to the tag.
In a work of fiction, using he or she for a city may be consistent with the speaking style of a character.
Follow a simple, consistent style. APEX