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Market potential is the way of systematic step by step procedure to enter in self business.

It includes:

  • Knowing the customers ( It may be differentiate according to age wise, gender wise, etc)
  • Which type of expectation is needed to the customers
  • To know the competitors
  • Comparison on our product with different competitors
  • Perception of the customers depends on services or any product
  • Checking the demand of our products in different areas
  • What are the new requirement demanding from us?
  • Which types of innovations are they (customers) required

By,

Mr. Ajinkya V. Gumte

Solapur university,

India (Maharashtra)

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10y ago
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