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In 'Up From Slavery,' Washington was able to appeal successfully to hardheaded businessmen by taking the advice of General Armstrong. He would explain the importance of the school, by introducing it to the public, and giving value and understanding to each word he spoke.

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Booker T. Washington successfully appealed to hardheaded businessmen in chapter 12 of Up from Slavery by emphasizing the importance of practical education and vocational skills in creating a workforce that could contribute effectively to the economy. He also highlighted his students' work ethic and commitment to self-improvement, which resonated with the businessmen's values of hard work and self-reliance. Additionally, Washington's reputation and track record of producing successful graduates helped convince the businessmen of the value of supporting his school.

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Q: In chapter 12 of up from slavery why did he appeal successfully to hardheaded businessmen?
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