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Rational choice
Economic theory makes much use of marginal concepts. Marginal cost, marginal revenue, marginal rate of substitution, marginal utility, marginal product, and marginal propensity to consume are a few examples. Marginal means on the margin and refers to what happens with a small change from the present position. It is the concept of economic choices to make small changes rather than large-scale adjustments. Marginal analysis is the key principle of profit-maximization in firms and utility maximization among consumers.
See: Alfred Marshall.
Marginal analysis is used primarily in the technological field to determine what technologies should be created and what would be a fair price for them. It measures data and numbers for technology developers.
Economic perspective: a viewpoint that envisions individuals and institutions making rational decisions by comparing the marginal benefits and marginal costs associated with their actions
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CVP stands for Cost-Volume-Profit.
Your marginal rate as compared to your effective rate.
A type of cost-benefit decision making that compares the extra benefits to the extra costs of an action
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Marginal analysis...