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Interrelationship between consumer behaviour as an academic discipline and the marketing concept?
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∙ 11y ago
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∙ 11y ago
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How is technical and scientific writing differs to academic writing?
It has an objectivity.
What kinds of businesses would benefit from bulk email marketing?
Bulk email marketing can be beneficial for a variety of businesses, particularly those that aim to reach a large audience with personalized and targeted messages. Here are some types of businesses that often find value in bulk email marketing: E-commerce Businesses: E-commerce companies can use bulk email marketing to promote products, announce sales or discounts, and engage customers with personalized recommendations based on their purchase history. Retailers: Brick-and-mortar retailers and chains can use bulk email campaigns to announce in-store promotions, events, and new product arrivals. Email marketing helps to drive foot traffic and build brand loyalty. Service-Based Businesses: Service-oriented businesses, such as law firms, consulting agencies, or health and wellness services, can use bulk email marketing to share expertise, announce service updates, and nurture client relationships. Educational Institutions: Schools, colleges, and training institutions can use bulk emails to communicate with students, parents, and alumni. This may include announcements, event invitations, newsletters, and updates on academic programs. Hospitality and Travel Industry: Hotels, travel agencies, and airlines can benefit from bulk email marketing by sending promotional offers, travel tips, and personalized recommendations to potential and past customers. Event Organizers: Event planners and organizers can use bulk emails to promote upcoming events, send invitations, and provide important details to attendees. Post-event, they can also gather feedback and promote future events. Nonprofit Organizations: Nonprofits can utilize bulk email marketing to share updates about their causes, request donations, and engage with their supporters. Newsletters can help keep donors informed about the organization's impact. Technology Companies: Software companies and tech startups can use bulk emails to announce product updates, share tutorials, and provide valuable content to users. Email marketing is also effective for customer onboarding and retention. Real Estate Agencies: Real estate professionals can use bulk email campaigns to showcase property listings, announce open houses, and share market updates with potential buyers and sellers. Financial Institutions: Banks, credit unions, and financial advisory firms can use bulk email marketing to communicate important financial information, promote new services, and share educational content with their clients. Automotive Industry: Car dealerships and auto service centers can use bulk email marketing to announce promotions, showcase new models, and communicate service reminders to their customer base. Fitness and Wellness Centers: Gyms, fitness studios, and wellness centers can use bulk emails to promote classes, share health tips, and communicate special offers to their members. It's important for businesses engaging in bulk email marketing to follow best practices, including obtaining permission from recipients (permission-based marketing), segmenting their email lists, and providing valuable and relevant content to maintain a positive relationship with their audience.
What is the importance of a marketing strategy?
Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat". Sun Tzu - The Art of War. Marketing Strategy is something that helps companies achieves Marketing objectives. Marketing objectives help achieve corporate objectives and corporate objectives aim to achieve a competitive advantage over rival organizations. Firstly, a Managing Director or senior management team, or executive board of directors (who ever is in charge) decides on overall corporate objectives. One corporate objective might be to increase sales by X%. In order to achieve this objective the board might split it into smaller bite sized objectives, assigned to different departments. Marketing might get the following objective - Identify 2 new customer segments, or increase brand awareness by X%. Do you see how business objectives filter down through the levels of organisation within a company? Corporate objectives - corporate strategy - individual department objectives - departmental strategy - departmental tactics - departmental administration. Marketing strategy is all about how to achieve Marketing objectives, Marketing tactics is how to implement strategies, and administration holds the whole thing together. Referring back to Sun Tzu, the Art of War is a ancient Chinese text about military strategy, which in more recent years has become a common fixture on the desks of many business managers and it is packed full of military strategies both offensive and defensive. These strategies are as relevant to business today as they were to the Chinese military a 1000 years ago. The first chapter of this book is about laying plans. Planning and research are important elements to any kind of strategy, infact without this research and planning strategy is worse than useless, it is misleading and dangerous to the organization's ability to remain competitive. Sun Tzu famously said 'know your enemy as yourself; he who knows himself but not his enemy will win half the time; he who knows his enemy but not himself will win half the time; he who knows neither himself nor his enemy is sure to be defeated.' Common sense perhaps, but it does illustrate the importance of strategy. The marketing Guru Phillip Kotler, in his book 'Kotler on Marketing' writes that the process of planning is useful even if the plans themselves are not. Simply sitting and talking about strategies is beneficial because of the ideas stimulated. In marketing, planning means conducting an environmental audit - do a PEST analysis, SWOT analysis, Competitor analysis, and anything else you could think of to help you understand the environment in which the organization operates. Having done all this you should identify the key points and the most significant opportunities and threats facing the organization. You can use this information to develop a marketing strategy that focuses on the organizations strengths, addresses its weaknesses. The 3 types of analysis I mention above are all useful individually, but the most sophisticated method is to use them in conjunction with each other. Let them flow into each other, inform each other. I wish some one had told me that a long time ago. I didn't realize that (above) until the 3rd year of my degree. One academic who has written a lot about marketing strategy is Michael Porter who came up with a rather good model called 'Generic Strategies', here's a very good explanation: http://www.quickmba.com/strategy/generic.shtml. However, if you are not familiar with these concepts then it might be in more detail than you really need, or care about. I will summarize the model. There are 3 generic strategies that might achieve competitive advantage, these are Cost leadership, be the cheapest; Differentiation, have a better product; Focus, set your sights on a small niche in the market which you can satisfy very well. The reason I brought this model into it is because it is important to actually choose and achieve one of these strategies, some academics (Johnson and Scholes) think it is possible to effectively achieve 2 of the generic strategies at once but there is a general consensus that organizations shouldn't get 'stuck in the middle' of all the strategies and so not be able to achieve any effective strategy at all. A Marketing strategy provides consistency throughout the different elements of an organization's marketing mix. If an organization has decided to use a pricing strategy that indicates a high quality product and the marketing literature doesn't support this then there is a breakdown of strategy, it gives a confusing message and customers would thing 'hey, I paid a tonne for this product but it's a load of rubbish because they can't even put together a decent leaflet" or something like that. Strategy is the foundations upon which marketing campaigns are formed. If you ask the average Joe what marketing is the chances are they will say 'advertising and promotion' perhaps branding. This is a common misconception; marketing is the management process responsible for identifying, satisfying and anticipating customer requirements profitably (that's the Chartered Institute of Marketing's definition). The important words are 'management process' that implies a strategic function. If we take this literally then we might say if it's not strategic (directly or indirectly) it's not marketing; must be some other business function, some useless, ill-informed activity that is a waste of money. I wouldn't mention that to your boss though.
What is Richard branson weakness?
A weakness Richard Branson has is his lack of academic acheivements/grades. Also he gets bored quickly if he is not doing enough so he does a lot to keep himself interested.
Example of foreign study in thesis?
One example would be foreign and local local study in thesis of online medical clinic.
What is the Physical Education as Academic Discipline?
Kinesiology
What was the most well developed scientific area of the academic discipline movement?
The most well developed scientific area at the beginning of the academic-discipline movement was
What are development of public administration as an academic discipline?
Public administration is both an academic disciplne and a practice
When did sociology become an established academic discipline in the US?
1900s
The academic discipline that relies most heavily on algorithms for problem solving is?
Mathematics
The academic discipline that teaches the history of people of color is called .?
ethnic studies
The academic discipline that teaches the history of people of color is called?
ethnic studies
What university dominated sociology as an academic discipline when Albion small headed the department?
The university of chicago
How is philosophy defined?
Philosophy is the academic discipline concerned with first causes and principles and of the purpose and meaning of existence.
What has the author Augustina H Reyes written?
Augustina H. Reyes has written: 'Discipline, achievement, and race' -- subject(s): Academic achievement, Education, Minorities, School discipline
What are the effects indiscipline behaviour on academic achievement?
Indiscipline behavior can negatively impact academic achievement by causing disruptions in the learning environment, leading to distractions for other students and reduced instructional time. It can also result in missed assignments, poor grades, and ultimately lower academic performance. Additionally, students who exhibit indiscipline behavior may face disciplinary actions that could further hinder their academic progress.
What do academic economists do?
They also do research, write papers and books, and give lectures, contributing their knowledge to the advancement of the discipline
