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Price, quality, availability, are three important factors for consumers. Price: mainly if money is tight, and careful control is needed to get the best out the family budget. Quality: it is often better to pay a little bit more, rather than accept poor quality. Availability: Most consumers want to buy what they want, when they want. Not everyone is willing to wait weeks for goods ordered online (or in a shop - sorry, we don't have that in stock, but I can order it for you!) to be delivered.
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Is the main concern of most consumers price of the product or service?
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