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Yes, an organisation with several product line has a product mix (or product
portfolio). It consists of all the product lines and items that a particular
seller offers for sale. A company's product mix has four important
dimensions:
(a) Product mix width: refers to the number of different product lines the company carries.
(b) Product mix length: refers to the total number of items the company carries within its product lines.
(c) Product mix depth: refers to the number of versions offered of each product in the line.
(d)Consistency: refers to how closely related the various product lines are in end use, production requirements, distribution channels, or other way.
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Coca-cola's product mix?
Coca-Cola's product mix is composed of its portfolio of 3,500 products in over 200 countries. There are energy drinks, juice, water, soft drinks, tea, coffee, and sports drinks.
What are the marketing mix for hospitality?
Marketing mix remain the same for all industries, you just have to look into the PLC while determining the Mix for your product
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
Is product part of the marketing mix?
The first element in the marketing mix is the product.
Describe the product mix concept?
product mix consist of product variety, size, packeging, labelling etc.
How is a product portfolio analysis conducted?
The most widely used product portfolio analysis is the model developed by the Boston Consulting Group(BCG). The BCG analysis emphasizes two main criteria in evaluating the firm's product mix: the market growth rate and the product's relative market share.
What is the meaning of Portfolio analysis?
Portfolio analysis is the systematic way of analyzing products and services. It is composed of the business' product mix to determine the optimum allocation of its resources.
Coca-cola's product mix?
Coca-Cola's product mix is composed of its portfolio of 3,500 products in over 200 countries. There are energy drinks, juice, water, soft drinks, tea, coffee, and sports drinks.
Define the term product portfolio?
A product portfolio refers to a collection of all the products or services offered by a company. It includes all the variations of products, their brands, and any associated services. Having a diverse product portfolio enables a company to cater to different market segments and reduce risk by not being overly reliant on a single product.
What is product standardization?
Developing standerized product marketed world wide with a standerized marketing mix. OR Selling essentially the same product in the same market across the world
What is product standard?
Developing standerized product marketed world wide with a standerized marketing mix. OR Selling essentially the same product in the same market across the world
What are the marketing mix for hospitality?
Marketing mix remain the same for all industries, you just have to look into the PLC while determining the Mix for your product
What is versace?
The Versace slogan is the same as its brand name; Versace. The brand has a product portfolio that includes clothing, watches, perfumes and handbags.
Boston consulting group matrix on toyota's portfolio products?
The Boston Consulting group Matrix on Toyota's portfolio products basically provides consultancy services on the same. The offer professional advice on which product to buy.
What is Versace slogan?
The Versace slogan is the same as its brand name; Versace. The brand has a product portfolio that includes clothing, watches, perfumes and handbags.
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
What are the advantages of having a wide product mix?
advangage of product mix
