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Customers
The focal point of all marketing activities is to achieve maximum customer satisfaction because customers are the kings and queens for an organizations.
Marketing includes all activities concerned with identi fying and satisfying the needs and desires of individual and organizational buyers .
marketing
The main duties of a marketing manager are focused on generating sales or awareness of their organisations' activities by using a variety of marketing communications methods. The marketing campaigns are all measured by increase in value to the company following the campaign.
The customer
All of these: Planning marketing activities, Implementing marketing plans, and Controlling marketing plans.
Customers
The focal point of all marketing activities is to achieve maximum customer satisfaction because customers are the kings and queens for an organizations.
Posture.
1. The selling concept starts with the seller and its focus is on existing products, it being seller-oriented. The company believes in aggressive selling and other promotions. Customer value and satisfaction are no concern for the seller. The firm produces the products first and then figures out ways to sell and make profits. Different company departments operate without coordination. 2. Marketing orientation starts with the customer and the company strives to learn customer needs and wants, develops appropriate products or services to satisfy the customer. Business is viewed as a customer need satisfying activity. All departments coordinate their activities and the focus is on customer needs. Profits are an outcome of doing the job well by the company. It requires reliable companywide information system and maintains it. All departments are responsive to informational inputs. Everybody understands the critical role played by marketing, a fact visibly demonstrable when the head of marketing is part of top management.
All aspects of a business organization that focus on the needs of the customer.
Marketing includes all activities concerned with identi fying and satisfying the needs and desires of individual and organizational buyers .
A chief marketing officer (or CMO) is responsible for all marketing activities within an organisation. These activities chiefly include sales management, product development, market research, advertising and customer service. The chief marketing officer must manage all of these areas and report to the higher chief executive officer (CEO) on a regular basis.
Promotion, Sales, Distribution, Placement, and Product
marketing
The chief marketing officer is an corporate executive in charge of all marketing activities within a company. Usually reporting to the CEO or COO, he faces a wide array of challenges.