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1 Differentiate between selling concept and marketing concept?
Wiki User
∙ 10y ago
1. The selling concept starts with the seller and its focus is on existing products, it being seller-oriented. The company believes in aggressive selling and other promotions. Customer value and satisfaction are no concern for the seller. The firm produces the products first and then figures out ways to sell and make profits. Different company departments operate without coordination.
2. Marketing orientation starts with the customer and the company strives to learn customer needs and wants, develops appropriate products or services to satisfy the customer. Business is viewed as a customer need satisfying activity. All departments coordinate their activities and the focus is on customer needs. Profits are an outcome of doing the job well by the company. It requires reliable companywide information system and maintains it. All departments are responsive to informational inputs. Everybody understands the critical role played by marketing, a fact visibly demonstrable when the head of marketing is part of top management.
Wiki User
∙ 10y ago
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What is the difference between the marketing concept and the selling concept?
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
What is the difference between holistic marketing concept and selling marketing concept?
The selling marketing concept focuses on satisfying the needs of customers and based from result of sales products itself. Holistic marketing concept focuses on everything matters with marketing, not only the sales or satisfying the needs of customers but over all.
What are the four marketing concept?
production concept marketing concept selling concept product concept
What is selling concept?
selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the products.
What are the 5 marketing concepts?
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
Is apple Selling Concept Or Marketing Concept?
No it is a production concept as of October 2011
The Best marketing philosophies is what?
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
How do the marketing and societal concept differ from the selling concept?
societal concept deals with what the publics are waiting to get from the company, where as selling concept deals with terms and agreement after pricing.
Differentiate marketing into selling?
Marketing products leads to their sales. However, the amount of sales that a product gets depends on how efficient its marketing strategy is.
Marketing concept and selling concept which concept is the best concept for short term?
Selling Concept:Begin with what firm wants to produce.Given products, persuade customers to buy."Get rid of what you have."Marketing Concept:Begin with customer needsDevelop 4 Ps in light of customer needs"Have what you can get rid of"
Is 'marketing' philosophy or a function?
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
What are 5 orientation towards market place?
Production concept Product concept Selling/ Sale concept Marketing concept Societal concept
