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when coordinating a promotional mix, it's important that all the communication channels you use will be good exposure for whatever your promoting. and that it will appeal to your target market. a younger demographic isn't going to read the newspaper as much as a social networking site, so the mix should reflect who it is supposed to appeal to. Also, you want all your strategies to send the same message about the product or business and so need to choose accordingly
The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.
(marketing communication mix)Specific combination of promotional methods such as printor broadcast advertising, direct marketing, personal selling,point of sale display, merchandising, etc., used for one product or a family of products.
integrated marketing communication
A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.
when coordinating a promotional mix, it's important that all the communication channels you use will be good exposure for whatever your promoting. and that it will appeal to your target market. a younger demographic isn't going to read the newspaper as much as a social networking site, so the mix should reflect who it is supposed to appeal to. Also, you want all your strategies to send the same message about the product or business and so need to choose accordingly
The main components of the promotional mix are advertising, personal selling, public relations, and sales promotion.
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(marketing communication mix)Specific combination of promotional methods such as printor broadcast advertising, direct marketing, personal selling,point of sale display, merchandising, etc., used for one product or a family of products.
promotion mix
integrated marketing communication
True
True
A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.
Promotional mixes are used for advertising, personal selling, sales promotion, public relations, direct marketing, and corporate image. Wikipedia can help one find more about the specifics of promotional mixes.
Strategic process, Stakeholder communication and one-way communication.