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Relationship marketing focuses on single transactions of products, services, or ideas
Direct marketing is when you approach the potential customer in a directly such as sending personal mail, flyers, e-mails etc. Relationship marketing would just be establish trust though customer service, loyalty and quality.
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
Product retailing is when a company sells a product that can come from a manufacturer, the store selling the item only sells it does not have a relationship with the consumer. Service retailing is selling a service such as cleaning a house or repairing a car, a relationship is built between the customer and the service provider. When marketing a product the marketer has to show that the product is desirable to the consumer, whereas when marketing a retail service it is a relationship that is being promoted not just a single transaction.
Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.
"What is objectives of customer relationship management in winning competition service marketing in travel agency?"
Relationship marketing focuses on single transactions of products, services, or ideas
Direct marketing is when you approach the potential customer in a directly such as sending personal mail, flyers, e-mails etc. Relationship marketing would just be establish trust though customer service, loyalty and quality.
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
Product retailing is when a company sells a product that can come from a manufacturer, the store selling the item only sells it does not have a relationship with the consumer. Service retailing is selling a service such as cleaning a house or repairing a car, a relationship is built between the customer and the service provider. When marketing a product the marketer has to show that the product is desirable to the consumer, whereas when marketing a retail service it is a relationship that is being promoted not just a single transaction.
Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.
role of relationship in marketing?
Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.
A product is something you can touch, a service is an action performed by someone (labor). But both have same marketing ways to get exposure.
S. Davison has written: 'Health and wealth' 'Service quality and relationship marketing within the legal service environment'
A marketing service is a service that can help people to create a successful marketing campaign and get people to know about and use their product or service.
the five relationship between purchasing and marketing