logo
Logo stands for logic oriented graphic oriented.
It's a custom logotype by DaltonMaag http://www.daltonmaag.com/logos.html
Do you mean the logo? Because the Starbucks logo was based on the charicter "Starbucks" from the book Mobie Dick. They recently changed the logo though.
Logotherapy, logotype, logothete, logocentrism, logomachy
Starbucks has nearly 100 registered trademarks, but the most familiar is their mermaid logo.
Starbucks
starbucks
Starbucks use the mermaid as their logo - although Starbucks actually officially call it by it's proper name - a Siren, not a mermaid.
Logo is a term used to refer to a graphic symbol or emblem commonly employed by commercial enterprises, organisations and even individuals to aid and promote instant public recognition. In the days of hot metal typesetting a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication or simply in the high street a company's logo is today often synonymous with its trademark or brand.
Logo is the short version of logotype. It is the name of a business designed specifically for that company.IBM, written in blue stripes, is a logo. A symbol is just that. A symbol (but not the name of the company) that represents that company. The apple with the piece out of it is a symbol of Apple computers. Hope that helps! Save ............................. Improved by F1 (personal observation & Experience) Symbol: The one complete shape/ message described in minimal geometrical curves associated with one single thought/ identity/ meaning commonly used among the specific group of people which remains equally visible at each zoom/ scale level without loosing any of its part. Like (©, $, @ etc.) Logo: A unique symbolic shape (having all characteristics of symbol) reserved for any specific entity, not commonly used for others. Logotype: It is a noun written in a unique set of symbols/ characters not used in any commonly used fonts, reserved for any specific identity. Mascot: It is a unique symbolic shape of a character like any animal, thing which exists in real life.
It is a siren.
There is a long, involved history of how the logo was developed. Be sure to read the story of how the Starbucks siren became less naughty, here: http://www.deadprogrammer.com/starbucks-logo-mermaid The wikipedia article will tell you briefly about how the mermaid lost her tail and her navel and chest were "cleaned up" because of an embarrassed elementary school principal. http://en.wikipedia.org/wiki/Starbucks