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Is the program director in charge of what music and who to play on a radio station?
Wiki User
∙ 10y ago
It varies. The Program Director (often called the PD in the industry) is the person who manages the entire on-air sound. He or she hires the announcers, supervises the format to make sure it is being done correctly, and trains the on-air, news and production staff that work there. Many stations also have a Music Director and they are the ones who help the program director to decide on what songs to play, and what rotation to put them in (how frequently or infrequently they will be played). But at smaller stations, they do not have a music director, and the Program Director handles both the announcing/format/on-air sound and the selection of music.
A personal note: I was a Music Director at a number of stations during my radio career. Depending on the station, a Music Director can have a lot of influence over what gets played (including breaking new artists and helping launch a group's career), or only a limited amount of influence (not much more than making suggestions to the PD), depending on how powerful the role of the Program Director is.
Wiki User
∙ 10y ago
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