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Is there a differences between offensive and defensive strategies in marketing?
Wiki User
β 10y ago
yes there is difference
Wiki User
β 10y ago
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What factors must marketers consider as they decide whether to engage in international marketing?
Marketers must consider cultural aspects of doing business internationally. They must ensure that their marketing strategies aren't offensive to the local community abroad.
What successful marketing requires?
1. profitable 2.offensive 3.strategics 4.effective 5.integrated
What is the importance of a marketing strategy?
Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat". Sun Tzu - The Art of War. Marketing Strategy is something that helps companies achieves Marketing objectives. Marketing objectives help achieve corporate objectives and corporate objectives aim to achieve a competitive advantage over rival organizations. Firstly, a Managing Director or senior management team, or executive board of directors (who ever is in charge) decides on overall corporate objectives. One corporate objective might be to increase sales by X%. In order to achieve this objective the board might split it into smaller bite sized objectives, assigned to different departments. Marketing might get the following objective - Identify 2 new customer segments, or increase brand awareness by X%. Do you see how business objectives filter down through the levels of organisation within a company? Corporate objectives - corporate strategy - individual department objectives - departmental strategy - departmental tactics - departmental administration. Marketing strategy is all about how to achieve Marketing objectives, Marketing tactics is how to implement strategies, and administration holds the whole thing together. Referring back to Sun Tzu, the Art of War is a ancient Chinese text about military strategy, which in more recent years has become a common fixture on the desks of many business managers and it is packed full of military strategies both offensive and defensive. These strategies are as relevant to business today as they were to the Chinese military a 1000 years ago. The first chapter of this book is about laying plans. Planning and research are important elements to any kind of strategy, infact without this research and planning strategy is worse than useless, it is misleading and dangerous to the organization's ability to remain competitive. Sun Tzu famously said 'know your enemy as yourself; he who knows himself but not his enemy will win half the time; he who knows his enemy but not himself will win half the time; he who knows neither himself nor his enemy is sure to be defeated.' Common sense perhaps, but it does illustrate the importance of strategy. The marketing Guru Phillip Kotler, in his book 'Kotler on Marketing' writes that the process of planning is useful even if the plans themselves are not. Simply sitting and talking about strategies is beneficial because of the ideas stimulated. In marketing, planning means conducting an environmental audit - do a PEST analysis, SWOT analysis, Competitor analysis, and anything else you could think of to help you understand the environment in which the organization operates. Having done all this you should identify the key points and the most significant opportunities and threats facing the organization. You can use this information to develop a marketing strategy that focuses on the organizations strengths, addresses its weaknesses. The 3 types of analysis I mention above are all useful individually, but the most sophisticated method is to use them in conjunction with each other. Let them flow into each other, inform each other. I wish some one had told me that a long time ago. I didn't realize that (above) until the 3rd year of my degree. One academic who has written a lot about marketing strategy is Michael Porter who came up with a rather good model called 'Generic Strategies', here's a very good explanation: http://www.quickmba.com/strategy/generic.shtml. However, if you are not familiar with these concepts then it might be in more detail than you really need, or care about. I will summarize the model. There are 3 generic strategies that might achieve competitive advantage, these are Cost leadership, be the cheapest; Differentiation, have a better product; Focus, set your sights on a small niche in the market which you can satisfy very well. The reason I brought this model into it is because it is important to actually choose and achieve one of these strategies, some academics (Johnson and Scholes) think it is possible to effectively achieve 2 of the generic strategies at once but there is a general consensus that organizations shouldn't get 'stuck in the middle' of all the strategies and so not be able to achieve any effective strategy at all. A Marketing strategy provides consistency throughout the different elements of an organization's marketing mix. If an organization has decided to use a pricing strategy that indicates a high quality product and the marketing literature doesn't support this then there is a breakdown of strategy, it gives a confusing message and customers would thing 'hey, I paid a tonne for this product but it's a load of rubbish because they can't even put together a decent leaflet" or something like that. Strategy is the foundations upon which marketing campaigns are formed. If you ask the average Joe what marketing is the chances are they will say 'advertising and promotion' perhaps branding. This is a common misconception; marketing is the management process responsible for identifying, satisfying and anticipating customer requirements profitably (that's the Chartered Institute of Marketing's definition). The important words are 'management process' that implies a strategic function. If we take this literally then we might say if it's not strategic (directly or indirectly) it's not marketing; must be some other business function, some useless, ill-informed activity that is a waste of money. I wouldn't mention that to your boss though.
What are Aggressive marketing techniques?
Aggressive marketing techniques refer to strategies and tactics that are forceful, high-pressure, or pushy in their approach to promoting a product or service. These techniques often involve: Cold calling: Unsolicited phone calls to potential customers, often with a persistent and insistent sales pitch. Spam emails: Sending a large volume of unsolicited emails to individuals or businesses. Exaggerated claims: Making unrealistic or misleading statements about a product's benefits or performance. Pressure tactics: Using high-pressure sales tactics to create a sense of urgency or fear of missing out. Telemarketing: Repeatedly contacting potential customers via phone calls, even after they've expressed disinterest. Door-to-door sales: Pushy sales tactics used by salespeople who show up uninvited at homes or businesses. Pop-up ads: Intrusive online ads that appear without user consent. Negative marketing: Criticizing competitors directly in marketing materials. Bait-and-switch: Advertising a low-priced product to lure customers and then promoting a more expensive alternative. Referral schemes: Overly aggressive use of referrals or affiliate marketing to recruit new customers. While aggressive marketing techniques may yield short-term gains, they can harm a company's reputation and lead to customer backlash. It's often more effective to use ethical and customer-centric marketing strategies for long-term success. MY RECOMMENDATION: πππππ://πππ.π ππππππππ24.πππ/πππ ππ/372576/π·πππππ951/
How do you handle an offensive customer?
Have them beat up/shot/kicked Hahaha I AM JUST KIDDING. Tell them to please leave because they are being offensive.
Marketing warfare strategies?
MARKETING WARFARE STRATEGIES · Offensive marketing warfare strategies - Attack the target competitor with an objective such as "liberating" some of its market share · Defensive marketing warfare strategies - Strategies intended to maintain your market share, profitability, sales revenue, or some other objective. · Flanking marketing warfare strategies - Operate in areas of little importance to the competitor. Guerrilla marketing warfare strategies - Attack, retreat, hide, then do it again, and again, until the competitor moves on to other markets.
Is jujitsu defensive or offensive?
Jiu-Jitsu is ordinary mainly defensive but has both offensive and defensive strategies. At its center, Jiu-Jitsu is ready smart, and no longer brawn, that's why itβs perfect for smaller and weaker practitioners.
What are differences between Offensive stroke to Defensive stroke in table tennis?
I am not an expert but still i'm sharing my answers with you. The answer is
What is the abbreviation for offensive?
Offensive or defensive
What is offensive and defensive tactics?
Offensive and defensive tactics will depend upon what a person is trying to do. For example, in football defensive tactics will defend themselves and offensive tactics will be trying to make a goal.
What is the naval war?
Naval War or Naval Warfare is the use of naval forces (ships, aircraft, SEALS, amphibious craft) to conduct offensive and defensive strategies by use of seapower
Is a charge a foul on an offensive or defensive player?
offensive
What happens when an offensive player charges a defensive player already in stance but the defensive player doesn't fall down is this a foul on the offensive player or a foul on the defensive?
This is a foul on the offensive player. The defensive player does not have to fall down in order to get a charge called
Does conscientious driver often get defensive or Offensive at times?
offensive
Who are the only 2 colleges to have both an NFL offensive and defensive mvp?
Northern Iowa is one. Bryce Paup-Defensive and Kurt Warner-Offensive. Michigan is the other: Charles Woodson - Defensive and Tom Brady - Offensive.
Battle of Antietam What strategies did they use in the war?
At the US Civil War Battle of Antietam, is was the tactics not the strategies that were employed. Confederate General Robert E. Lee chose his best tactic based on the fact his army was vastly outnumbered. His tactic was to maintain a defensive posture causing Union General McClellan no choice but to use offensive if he wanted to send Lee and his army back to Virginia. So, classical defensive and offensive battle tactics were used.
What factors must marketers consider as they decide whether to engage in international marketing?
Marketers must consider cultural aspects of doing business internationally. They must ensure that their marketing strategies aren't offensive to the local community abroad.
