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Marketing researchers usually draw conclusions about large groups of consumers by studying which small components of the total consumer population?
Wiki User
∙ 12y ago
small groups
Wiki User
∙ 12y ago
Marketing researchers study small components of the total consumer population, known as samples, to draw conclusions about the larger group. These samples are representative of the larger population and allow researchers to make inferences about consumers as a whole based on their findings. By studying these samples and analyzing the data collected, researchers can gain insights into consumer behavior, preferences, and trends.
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