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Objective Analyze the impact of the product life cycle on marketing as a product moves through its product life cycle?
Wiki User
∙ 14y ago
a A firm should change its target but not its marketing mix
b the competitive situation moves toward monopoly
c industry profits keep increasing along with industry sales
c customers needs and attitudes may change
Wiki User
∙ 14y ago
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What is the objective of Nike?
The objective of Nike is to great the most popular and profitable company possible. They do this through marketing and brand recognition.
Why marketing is the art of the possible?
Why is marketing the key to the possibility? Marketing is the vision or the plan to see that the product or service sells through different channels. Without a vision for your product or services, there will be no sales.
What is the relationship between branding and marketing?
Branding is to give a product its identity where as marketing is the technique which helps the product reach its end user through various marketing techniques like promotion, advertising etc. etc.
Why customer relationship management is different from traditional marketing?
From the marketing perspective, traditional marketing builds category need, awareness of the product (through recall & recognition), a positive attitude (through developing knowledge of the product & liking it) and intention to buy (through consideration of the product and preferring it). Hopefully, a sale occurs at this point. Relationship marketing takes over after the sale for existing customers by stimulating the intention to buy and sometimes after the sale through post-purchase reinforcement. In other words, you should use traditional marketing to recruit new customers and relationship marketing to maintain the relationship with them once you brought them in
what are the strategies for a marketing concept?
The strategies for a marketing is to find out the target people and accordingly decide the medium through which you will like to promote the product range.
What is Marketing 'or Define Marketing in your own words?
marketing is a act of identifying the needs and wants of the customer and help the customer to achieve those needs and wants through our valuable product
Why does the marketing mix change as the product moves through its life cycle?
Because the product life cycle is fixed at 20 years.
What is a form of marketing that focuses on spreading information and opinions about a product or service from person to person often through email or social media sites?
Viral marketing
Does brand building through digital marketing need to be radically different by conventional media?
Yes, brand building through digital marketing is radically different from conventional media as through digital marketing you can brand your product or services worldwide and through conventional media you can promote you business through limited medium and limited place.
Definition of counter marketing?
Counter marketing is to reduce the demand of a product through different marketing tactics rather than increasing the demand. For example, pro health messages like "say no to tobacco".
What are packaging objective?
Packaging is very important element in marketing mix. The objectives and goals of packaging are many. Mostly good packaging enhance product sale. But if packaging is not done with planning or care then it can sabotage all the effort. Because mostly packaging is done for the safety of the product and its transportation purposes. Suppose if the box or carton in which a perishable product is enclosed it leaks then what will be the impression of that product on customers. It will defame the product and company or brand. The objectives that are gotten by packaging and labeling are 1- Safety 2- Agglomeration 3- Information 4- Advertising through labeling 5- Marketing by attractive packaging
Is Brand a classic?
A classic brand can be defined as one that, through careful and thorough advertising, marketing, and product positioning, has become synonymous with the product category of which it is a part.
