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Nationalism. That's all I'm going to say. In post-war America mass culture instilled into American's that "We are One". This can be linked to traces of conforming amongst the masses during that time as a result to not only the culture (and war victory) but because of the new techniques in marketing. Keeping up with the Jones's became everyone's priority.

There were exceptions however. This was viewed as underground culture. Individuals that wanted no part of mass culture were viewed in a negative light and was usually associated with the use of illegal narcotics, participation in sexual escapades, and most importantly association with criminals or communist. This led to the Beat culture that pretty much led to the hippies of the 1960's.

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Q: Popular culture of the 1950s discussing its impacts and those excluded from the consumer culture?
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