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Q: Psychographic segmentation in terms of deodorant?
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What is physiographic segmentation?

Physiographic segmentation is a marketing strategy that divides a market into segments based on physical or geographical characteristics such as climate, terrain, or natural resources. This allows companies to tailor their products or services to meet the specific needs and preferences of different geographic areas or regions.


What kind of questions should be included in a survey to be able to do a psychographic segmentation?

To conduct psychographic segmentation in a survey, include questions related to lifestyle choices, values, beliefs, interests, hobbies, personality traits, and attitudes towards specific topics or brands. You may also ask about preferred social activities, media consumption habits, and decision-making processes to gather a more comprehensive understanding of the target audience.


Examples of Market segmentation?

The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.


Who wrote the book titled Psychographic Segmentation?

Psychographic Segmentation was written by Adesegun Fatusi and S. Oladipo. It is a comprehensive guide that explores the concept of market segmentation based on lifestyle, values, attitudes, and interests of consumers for effective marketing strategies.


What are the elements of market segmentation?

Geographic Demographic Psychographic Product Usage Benefits Derived


What are the five elements of marketing segmentation?

Geographic Demographic Psychographic Product Usage Benefits Derived


What is hybrid segmentation of market?

segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation


How demographic segmentation is it different from psychographic segmentation?

Demographic segmentation classifies people based on upfront factors like age, gender, income, and location. It groups individuals by their basic characteristics. Equally, psychographic segmentation investigates the details of consumer behaviour, concentrating on their lifestyles, values, interests, and personality traits. It aims to understand the underlying motivations and preferences that motivate consumer choices. Although demographic segmentation recognises who the consumers are, psychographic segmentation exposes why they make the choices they do, delivering deeper insights for targeted marketing strategies.


A group of people with different demographic and psychographic characteristics?

Demographic segmentation classifies people based on upfront factors like age, gender, income, and location. It groups individuals by their basic characteristics. Equally, psychographic segmentation investigates the details of consumer behaviour, concentrating on their lifestyles, values, interests, and personality traits. It aims to understand the underlying motivations and preferences that motivate consumer choices. Although demographic segmentation recognises who the consumers are, psychographic segmentation exposes why they make the choices they do, delivering deeper insights for targeted marketing strategies.


What is the practicle example of psychographic segmentation?

adopting practicalities psycho graphic variables such as life style, attitude, values.


What is Kentucky Fried Chicken market segmentation?

KFC's, formerly Kentucky Fried Chicken, marketing segmentation is based on the 4 P's; product, price, place and promotion. KFC also uses demographic, geographic and psychographic segmentation.


Advertising mail shots from golf clubs seeking new member Which type of market segmentation are the clubs practicing?

C. Psychographic