Role and importance of sales promotion in promotion mix?
The role of sales promotion is to persuade new consumers to purchase products and build loyalty amongst current customers.
The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects…
A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.
Promotion is one of the important part of any marketing mix. It involves planning of all promotional activities (Like Road shows, sponsoring events, Exhibitions etc.) to aware the consumer about the brand or product so as to increase the sales in terms of both volume & value. This also involves planning of POP & POS material require for a particular campaign.
1) What is the importance of marketing to you as a consumer 2) Briefly discuss how the Marketing concept has contributed to the Modern Practice of Marketing today 3) How does marketing affect the activities of organizations including non-profit 4) What is the beauty of Sales promotion to the consumer and the Organization? 5) What is the most important element of the Marketing Mix? and reasons for answer 6) What is the importance of Consumer…
THE PROMOTIONAL MIX: Consists of the following components: Advertising Examples: Media, Tv, Press and shopping bags Personal Selling Examples: the sales forces from both the suppler and retailer Sales Promotion Example: Samples and retail store windows Publicity Examples; unsolicited publicity Direct Marketing (A newer addition) Example: Sales direct from producers to consumers
What are the major objectives of promotion strategy in a manufacturing and Marketing organization Suggest suitable promotion mix in the following?
- It can stimulate quick response from the target - response immediate trial ,sale ,moving out of inventory - relatively less expensive compared to other promotional tools - it can increase the effectiveness of communication function when integrated & used w/ other promotion mix tools - it can add value to the product offering of the company - it can generate loyalty to the product
The marketing mix is not relevant for marketing strategy alone. It plays its role also to various services where the customers expect for qualified services. These services can be fulfilled only by full fledged incarnation of the 7P's. The marketing mix for transport marketing includes the submixes of product, price, promotion, place, people, physical distribution.
The 4 p's of marketing mix are price, product, place and promotion. Product: Walkers crisps or any product that they sell. Does it have a unique selling point? Place: huge supermarkets e.g. ASDA, TESCO, Sainsbury, vending machines, to wholesalers and retailers Price: multipacks of crisps. psychological prising e.g. £1.25, £0.90 Promotion: TV adverts, billboards, paid ads, -special offers, selling crisps cheaper than other companies.
marketing mix is-the combination of product, pricing, promotion, and distrobution stratagies used to market products. promotional mix is-combination of tools used to promote a product. personaly i don't the there is much difference, marketing focases on tratagies and promotion is actually promoting the product. so one is on paper, the others in motion
I agree that online marketing has really revolutionised the way consumers interacts with Brand through online, however if we don't consider importance of offline marketing, then there is no doubt that online marketing campaigns will run in isolation from their offline counterparts. There is very less possibility that only online driven campaigns that are run in isolation will succeed. The fact is the campaigns are never successful is there is no synchronization in offline and…