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To achieve Social change, Media should give their viewers and readers (for print media) sensible programs or articles that can promote social change. Media play a significant role in social awareness, thus it is their responsibility to inform and educate people.
Wiki User
∙ 12y ago
Mass media plays a critical role in shaping public opinion and raising awareness about social issues. It can influence attitudes, behaviors, and beliefs on a large scale, leading to social changes. By disseminating information and promoting dialogue, mass media can mobilize communities and drive collective action towards social progress and reform.
Jason Brown
One of the roles of mass media is to reach mass audiences.
Seen from this perspective, mass media play not just "a" significant role in social change, but "the" significant role. For example, a minority people may learn a history of social change theory at schools and universities. But mass media remain 'the' most essential tool to keep the majority fully informed, about wide spectrums of actual, contemporary social change.
Minority change can be achieved, winning narrow victories in courts and elections.
Majority change is still needed to enforce and reinforce such victory - to win and keep winning.
For example, legal slavery was abolished almost worldwide by the end of the 19th century, yet illicit, modern slavery continues at the start of the 21st century.
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What is the social institution that plays a crucial role in social movements as they act as the gatekeepers of information that can either promote or defeat the movement?
Mass Media - The mass media play such a crucial role that we can say they are the gatekeepers to social movements.
What is the role of mass media in socialization process?
Mass media plays a significant role in the socialization process by shaping individuals' attitudes, beliefs, and behaviors through the transmission of cultural norms, values, and ideologies. It acts as a powerful agent of socialization by influencing how individuals perceive the world, themselves, and others, and helps to perpetuate and reinforce societal norms and expectations. Mass media platforms such as television, film, and social media can play a key role in disseminating information, shaping identities, and fostering social cohesion.
What are the agencies of social control in mass media?
There is no such thing as the agencies of social control in mass media but mass media is an agency of social control because it is a way of controlling the way we act.
What social changes were brought about by the mass media?
Mass media has influenced social changes by shaping public opinion, spreading information rapidly, and enabling global connectivity. It has facilitated the sharing of diverse perspectives, contributed to cultural globalization, and empowered marginalized voices to be heard on a larger scale. Additionally, the rise of social media has changed the dynamics of communication, activism, and community building in societies around the world.
What are the role of mass media as a social institution?
the mass media is a body that is in charge of <1>Information<2>Education<3>Entertainment>4>advertising<5>survillence<5>correlation of parts of society.
What has the author Dorothy Forbes written?
Dorothy Forbes has written: 'Meet the media' -- subject(s): Mass media, Social aspects, Social aspects of Mass media
What has the author Floranel Rosario-Braid written?
Floranel Rosario-Braid has written: 'Social responsibility in communication media' -- subject(s): Mass media, Social aspects, Social aspects of Mass media
What has the author Eliezer Alfandari written?
Eliezer Alfandari has written: 'Mediite i vlastta' -- subject(s): Freedom of speech, Mass media, Mass media policy, Social aspects, Social aspects of Mass media
What has the author Rosa Giannetta Trevico written?
Rosa Giannetta Trevico has written: 'L' era dei mass media' -- subject(s): History, Mass media, Social aspects, Social aspects of Mass media
What has the author David Gauntlett written?
David Gauntlett has written: 'TV living' -- subject(s): Attitudes, Social aspects of Television, Television, Television viewers 'Video critical' -- subject(s): Children and the environment, Mass media and children, Mass media and the environment, Research, Television and children, Video recordings for children 'Media, Gender and Identity' -- subject(s): Mass media and culture, Mass media and sex, Sex differences in mass media, Sex role in mass media 'Creative Explorations'
What has the author Henriette Christrup written?
Henriette Christrup has written: '\\' -- subject(s): Communication, Mass media, Social aspects, Social aspects of Communication, Social aspects of Mass media
What has the author Charles Robert Wright written?
Charles Robert Wright has written: 'Mass communication' -- subject(s): Communication, Mass media, Social aspects, Social aspects of Communication, Social aspects of Mass media
