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SWOT or the acronym for Strength, Weakness, Opportunity and Threats is done for the analysis of the external environment of a business. The business strength has to tackle with the available opportunities and to overcome the persisting threats in the market. For brands like Pepsodent, the analysis would include pre-view of the competitors like Colgate and many more and looking into what strategy do the competitors follow in making there brand stand out. In relation to this the strategy defining is done through the TOWS matrix.
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