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Sales oriented vs customer oriented

Updated: 9/15/2023
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Adidas, ibm tese are sale oriented company

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Q: Sales oriented vs customer oriented
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What differentiates marketing oriented company from market oriented company?

A marketing-oriented company and a market-oriented company both focus on understanding and meeting customer needs, but they approach this goal in slightly different ways. Here's how they differ: Customer Focus vs. Market Focus: Marketing-Oriented Company: This type of company primarily focuses on its existing products or services and seeks to promote and sell them to customers. They may use market research and customer feedback to refine their marketing strategies, but the core emphasis is on promoting what they already have. Market-Oriented Company: A market-oriented company, on the other hand, places a higher emphasis on continuously studying the market and customer preferences. They are more adaptable and open to changing their product or service offerings based on the evolving needs and trends in the market. They are proactive in identifying emerging opportunities and threats. Product-Centric vs. Customer-Centric: Marketing-Oriented Company: Such a company is often product-centric. They develop products or services first and then create marketing strategies to sell them. Customer needs are considered, but they may not be the primary driver behind product development. Market-Oriented Company: A market-oriented company is customer-centric. They prioritize understanding customer needs and preferences before developing or modifying products and services. Customer input guides the product development process, ensuring that the company delivers what the market demands. Long-Term vs. Short-Term Focus: Marketing-Oriented Company: These companies may focus more on short-term sales and promotional tactics to boost immediate revenue. Market-Oriented Company: Market-oriented companies often have a long-term perspective. They build strong customer relationships and invest in research and development to stay relevant in the market over time. Market Research vs. Customer Relationship: Marketing-Oriented Company: They may conduct market research to identify target audiences and promote products effectively. Market-Oriented Company: Market-oriented companies not only conduct market research but also establish strong customer relationships. They engage in ongoing dialogue with customers to understand their evolving needs and preferences. In summary, while both types of companies aim to satisfy customer needs, marketing-oriented companies tend to prioritize their existing products and short-term gains, whereas market-oriented companies put the customer at the center of their business strategy, focusing on long-term success and adaptability to changing market conditions.


B2b vs b2c?

Business to business sales generate more money per customer. Business to consumer sales tend to be easier to obtain for businesses.


What are standard KPI's for pharmaceutical salesforce?

This is a tough question since there's a lot of disagreement out there about what defines a "standard" (which is often understood as meaning "best" or "optimal"). Better to list some common KPIs which I've seen employed by a number of pharma companies in different countries (and from a corporate/multinational perspective). Also, there are macro-level indicators that account for results across the entire SF, and micro-level indicators for results that can be used to benchmark individual sales performance. A few examples: Macro: Product Sales (value & volume) Market Sales (value & volume) Market Coverage Market share Market share growth Micro (SFE): Territory Occupancy Rate Product Details (visits) Customer Segmentation On Target Interactions Target Customer Coverage Target Customer Visit Frequency Days in the Field (activity type ratio) Coaching days (double visits) Message Delivery / message recall % sales target achieved vs. % budget spent


Service Vs product?

A service is an intangible act that a business or person performs for a customer, such as mowing a lawn. A product is a tangible item, such as clothing.


What is the difference between relationship marketing and transactional marketing?

Essentially, transactional marketing focuses on getting the customer to buy a certain product and walk away, whilst relationship marketing sees the sale as the first step in the building of a relationship. Transactional marketing, in the perspective of luring the customer for a one off purchase, focuses strongly on price and short term benefits and product performance, with limited service. Relationship marketing is all about generating repeated sales and customer interactions, thus focusing on bringing value to the customer, and assuring long term performance and service - all aspects of quality become major concerns. Relationship marketing brings customer centricity to the spotlight. This vision has implicit the fact that a customer does not buy a product, but instead buys a solution for a specific problem or need. By satisfying this need, a company has access to many other opportunities that the customer will have at some point. Thus, if the company can build a relationship with the customer - find out who he is, what these needs will be - , it will be able to gain a lot more than just a single sell. Two illustrative approaches to the relationship vs transaction approaches are Tesco and WalMart. Whereas Tesco tries to engage in relationship with it's local customers resorting to loyalty programmes and such, WalMart lives under the "If you want loyalty, get a dog" motto set by Sam Walton, and focuses on giving customers "every day low prices", regardless of any past interactions.

Related questions

What differentiates marketing oriented company from market oriented company?

A marketing-oriented company and a market-oriented company both focus on understanding and meeting customer needs, but they approach this goal in slightly different ways. Here's how they differ: Customer Focus vs. Market Focus: Marketing-Oriented Company: This type of company primarily focuses on its existing products or services and seeks to promote and sell them to customers. They may use market research and customer feedback to refine their marketing strategies, but the core emphasis is on promoting what they already have. Market-Oriented Company: A market-oriented company, on the other hand, places a higher emphasis on continuously studying the market and customer preferences. They are more adaptable and open to changing their product or service offerings based on the evolving needs and trends in the market. They are proactive in identifying emerging opportunities and threats. Product-Centric vs. Customer-Centric: Marketing-Oriented Company: Such a company is often product-centric. They develop products or services first and then create marketing strategies to sell them. Customer needs are considered, but they may not be the primary driver behind product development. Market-Oriented Company: A market-oriented company is customer-centric. They prioritize understanding customer needs and preferences before developing or modifying products and services. Customer input guides the product development process, ensuring that the company delivers what the market demands. Long-Term vs. Short-Term Focus: Marketing-Oriented Company: These companies may focus more on short-term sales and promotional tactics to boost immediate revenue. Market-Oriented Company: Market-oriented companies often have a long-term perspective. They build strong customer relationships and invest in research and development to stay relevant in the market over time. Market Research vs. Customer Relationship: Marketing-Oriented Company: They may conduct market research to identify target audiences and promote products effectively. Market-Oriented Company: Market-oriented companies not only conduct market research but also establish strong customer relationships. They engage in ongoing dialogue with customers to understand their evolving needs and preferences. In summary, while both types of companies aim to satisfy customer needs, marketing-oriented companies tend to prioritize their existing products and short-term gains, whereas market-oriented companies put the customer at the center of their business strategy, focusing on long-term success and adaptability to changing market conditions.


B2b vs b2c?

Business to business sales generate more money per customer. Business to consumer sales tend to be easier to obtain for businesses.


GUI vs CUI?

GUI is event driven in nature CUI is sequence oriented in nature


Has sales increased in footballs in the present vs the past?

Yes


Gross sales price vs net sales price?

Gross sales is the total value of sales before any deductions. Net sales is what is left of the gross sales after deductions and expenses, including discounts, returns and allowances.


Did Mac's sales increase due to the Mac vs PC commercials?

Yes, there is a general correlation between advertising and sales increases.


What are the release dates for Food Fight - 2003 Raleigh Beauty Queens vs Sales Kings?

Food Fight - 2003 Raleigh Beauty Queens vs Sales Kings was released on: USA: 14 August 2003


What might be considered points of argument regarding changes to the Western canon?

White male vs. female and minority Artistic merit vs. sales


How many pay per view sales did Manny Pacquio vs Timothy Bradley sell?

None $200.000 not even near Mayweather vs. Cotto.


Important points of oops vs pop in java?

java is object oriented language.it's a platform independent.in java we don't use pointers


Which of these might be considered points of argument reguarding making changes to the western literay canon?

white male vs. female minority artistic merit vs. sales


What actors and actresses appeared in The Saturn Avenger vs. the Terror Robot - 1996?

The cast of The Saturn Avenger vs. the Terror Robot - 1996 includes: Dave Amen as Skip Venture Conrad Brooks as Doc Malaina Carrasco as Amazon Queen Rick Martel as Narrator Tanya Shelby as Lalana