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Scope of Corporate Culture
The scope of corporate culture is very wide since decision-making is based on it. All Corporate activities such as planning, control, communication, motivation, decision-making, managerial attitude etc. can be effectively handled when the Company is having a broad based culture. It is the type of culture, generally lenient and flexible, which helps the management to take full advantage of opportunities and to solve threats if any.
Features of Corporate Culture
a) Company's culture can be traced very easily from the behaviour of the manager, his method of decision-making and overall outlook.
b) Culture by and large indicates something good to be done. It gives more emphases to service-oriented strategies, rather than profit oriented strategies.
c) Culture is a composition of beliefs, ideas, norms and moral values.
d) Culture guides the top management to conduct the corporate business in the best interest of the Company and the society at large.
e) Cultural values always have a direct influence on the strategic decisions and actions to be taken by the strategic management.
f) Culture based on sound beliefs strengthens the hands of the corporate management to build on excellent environment for achieving the corporate objectives.
g) Culture is a perpetual feature of a corporate life and is purely optional to accept or not to accept.
h) Culture acts both for good and bad aspects depending on its nature or salient features. It guides the behaviour of individuals.
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∙ 13y ago
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