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Target Marketing.

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Q: Selecting which groups an organization can serve profitably is called?
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Why are target groups used?

In business, a target group of people can be seniors citizens, teens and/or toddlers, for example. The target groups are people an organization directs its advertising message to, and these people are likely to purchase the organization's product or service. Target groups help with an organization's mission, use of resources and long-term goals. It's a matter of survival for an organization to figure-out its target group/ market. If an organization pin-points the wrong target groups than it can't make a profit or fulfill its business mission.


What is the role of marketing in an organization?

A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.


What are the advantages operating centralized organization?

I don't exactly get the aim of the question. If you mean centralized organization forming a 'Geocentric' approach. it is simply visible that you can control the whole organization from a single head office and the branding and adverts might be used to market the products keeping in mind the changes of different cultural aspects. If you mean centralized company operations in a single company operated by some directors or so, it is simply visible they can question any one and every one, together or one by one and get to know the progress of each department individually or by groups.


What are the ten elements of marketing mix?

The marketing mix is the mixture of 4P + 7P. (The 4P = Product, Price, Place, Promotion.) (The 7P = 4P + People, Physical Evidence, Process)PHILOSOPHY AND ETHOS: what the organization stands for, and how it undertakes its work PERSONALITY: the mix of subcultures within the organization PEOPLE: The life-blood of an organization's identity. They represent an important interface with stakeholder groups and have a crucial role in product and service quality. PRODUCT: What an organization makes or does: its core business or businesses PRICE: What an organization charges for its products and services, including the goodwill element in the valuation of its corporate and product brands; the price of the corporation's stock, and staff salaries PLACE: Distribution channels, company's relationships with distributors, franchising arrangements. PROMOTION: A concern with Total Corporate Communications also visual identification, and branding policies PERFORMANCE: How the organization's performance is rated by key stakeholders vis a vis the organization's espoused philosophy and ethos (and corporate brand covenant) and how it is rated against competitors. PERCEPTION: Questions relating to corporate image and reputation. Perception of the industry/country-of-origin/corporate brand may also be important. POSITIONING: In relation to important stakeholders, competitors, and the external environment.


Where can one find information about laser marketing online?

One can learn about laser marketing through various groups, such as the Laser Marketing Group or USA Laser Marketing, respective divisions in their field of study. Each organization offers introspective analysis of the process in laser marketing and how it ultimately pays off.

Related questions

What structures are included in the level of organization called groups of cells?

D ==


What structures are include in level of organization called groups of cells?

D ==


What is a group or level of organization into which organisms are classified is called what?

It is referred as a Taxon.Taxon- groups or level of organization in which organisms are classified.


What form organization groups details of a reading selection into categories?

This is called Logical Order.


What is the private organization that attempts to influence public officials to act or vote in ways that will benefit the groups members called?

Interest Groups


What is a group of Brownie Guides called?

Depending on the national organization, Brownie Guide or Girl Scout groups are called Packs, Troops, Groups, or Companies. Smaller groups of Brownie Guides or Girl Scouts are called Patrols or Sixes.


What are the consequences of informal groups in an organization?

i think informal groups in an organization they lead to time wastage, resistance to the management


Is obtained by dividing the population into groups and selecting all individuals from within a random sample of the groups?

Cluster Sampling


Which groups are formed when the members are against a particular government policy?

These are called political groups or pressure groups depending on the method of their organization. They oppose a particular policy and stay together till their aim is achieved.


Which sampling is obtained by dividing the population into groups and selecting all individuals from within a random sample of the groups?

It is called one-stage cluster sampling. If random samples are taken within the selected clusters then it is two-stage cluster sampling.


What is an organization classify organization into different groups and give specific examples each?

The different groups of organization are formal and informal. The formal organization is making goals by laying down a structure and informal organization is making goals based on feelings and emotions.


Definition of informal groups in the organization?

Smoking