What are the ten elements of marketing mix?

Answer 1

The marketing mix is the mixture of 4P + 7P. (The 4P = Product, Price, Place, Promotion.) (The 7P = 4P + People, Physical Evidence, Process)

PHILOSOPHY AND ETHOS: what the organization stands for, and how it undertakes its work PERSONALITY: the mix of subcultures within the organization PEOPLE: The life-blood of an organization's identity. They represent an important interface with stakeholder groups and have a crucial role in product and service quality. PRODUCT: What an organization makes or does: its core business or businesses PRICE: What an organization charges for its products and services, including the goodwill element in the valuation of its corporate and product brands; the price of the corporation's stock, and staff salaries PLACE: Distribution channels, company's relationships with distributors, Franchising arrangements. PROMOTION: A concern with Total Corporate Communications also visual identification, and branding policies PERFORMANCE: How the organization's performance is rated by key stakeholders vis a vis the organization's espoused philosophy and ethos (and corporate brand covenant) and how it is rated against competitors. PERCEPTION: Questions relating to corporate image and reputation. Perception of the industry/country-of-origin/corporate brand may also be important. POSITIONING: In relation to important stakeholders, competitors, and the external environment.