Sales is a function of advertising. Advertising should not be a function of sales. If a business has a bad quarter and the sales are lower, then according to this technique the amount of advertising/promo budget should drop as well. However, in reality the company might in fact need more advertising to raise brand awareness (or whatever the advertising goals are) to get the company out of the slump. The concept applies the other way as well. Studies have shown after a certain amount of advertising released the returns begin to diminish and have negative affects, even if the advertising campaign was successful initially. Therefore, a company should use an Objective and Task Approach (ideal method) or if need be a Competitive Parity Approach (match the competition).
The past tense of contend is contended.
How do you contend with two sets of twins all under 3-years old?I had to contend with her nastiness.
I had to contend with heavy traffic to get to the airport.
This can mean to strive, to contend, or to assert. Here are some sentences.I contend that my actions were just.Robert and John always contend for top honors in sports.We had to contend with the long lines at the concert.
i couldn't attend the party so i contend the inatation
To contend in this phrase means to propose or argue for a particular proposition. Thus the question "Do you contend that the earth is banana-shaped?" means "Are you telling us that the world is banana-shaped?" or "Are you trying to prove to us that the world is banana-shaped?"
contend
Rival
The prosecutor said, "I contend that Mr. Kayne did indeed hire someone to kill his wife."I often walk to work so I don't have to contend with heavy traffic.He'll wrap up the meeting now and contend with customer complaints later.As you sit comfortably and watch the game, I've got our two fussy toddlers to contend with.if you go outside you are contending with the elements ( it means to fight against)No earnest soul can pass through this world without being called upon to contend earnestly for the faith.
No earnest soul can pass through this world without being called upon to contend earnestly for the faith.
Pirates Never Contend
He couldn't get there