Step 1 generate and qualify leads
step 2 preapproach
step 3 sales presentation and overcoming reservations
step 4 closing the sale
step 5 follow up
Personal Selling is the delivery of a specially designed message to a prospect to convey the benefits and attributes of a product/service to a prospective customer. The selling process identifies the steps a sales person follows to deliver information about a product or service and ask for action from the prospective customer. As the prospect reaches each stage presented the sales person moves the conversation to the next stage until the prospect makes a decision.
personal selling in marketing
in non personal selling the seller does not direct negotiating with the client
Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image.
Discuss in detail the theories of selling with its uses in personal selling.
Explain the various stages involved in the personal selling process
There are seven general steps in the personal selling process: prospecting and qualifying, preapproach, approach, presentation and demonstration, handling objections, closing, and follow-up.
process of personal selling
Personal Selling is the delivery of a specially designed message to a prospect to convey the benefits and attributes of a product/service to a prospective customer. The selling process identifies the steps a sales person follows to deliver information about a product or service and ask for action from the prospective customer. As the prospect reaches each stage presented the sales person moves the conversation to the next stage until the prospect makes a decision.
1. interaction2. knowledge of the product---------------------------------------------------------------------------------------------------------------The 7 stages of the personal selling process are:Prospecting and qualifyingPlanning the sales call (preapproach)Approaching the prospectMaking the sales presentation and demonstrationNegotiating sales resistance or buyer objectionsConfirming and closing the saleFollowing up and servicing the account
Selling process is the separate but related stages forming the activity of personal selling. They are pre-approach, approach, need identification, presentation, handling objections, closing the sale and after sale follow up.
personal selling in marketing
in non personal selling the seller does not direct negotiating with the client
Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image.
Discuss in detail the theories of selling with its uses in personal selling.
---- THE PROCESS THROUGH WHICH A SELLER PERSUADES THE CUSTOMERS TO BUY THE PODUCTS OR SERVICES . OR TO UNDERSTAND CUSTOMERS PROBLEMS
A drawback of personal selling, however, is its high cost.