Swot analysis of world call

Answer 1

Strengths of World Call:

• Technical Expertise.

• State of the art HFC Plant.

• Skilled work force (Technical, Sales, Collection).

• Value added services (V.A.S)

• Advertising on cable by the leading brands.

• In-house community channels.

• Computerized billing system.

• 24 hours customer care.

• NOC by Govt. of Pakistan.

Weaknesses of World Call:

• Limited Urdu / Indian content.

• Maintenance down time is high.

• Centralized customers care.

• Call Center's inability to receive large number of calls.

• Insufficient space to accommodate staff at various area offices.

• Lack of coordination among departments and cross functional coordination.

Opportunities for World Call:

• Unavailability of a state of the art CATV & IOC service in the market place.

• Established brand name WorldCall.

• Acquisition of distribution rights for various channels.

• Advertisement potential, as companies are moving towards cable advertising.

• Unavailability of technical expertise in the market.

• IOC packages for the new segments.

• Better business solutions to corporate sector in IOC.

• Promotion of Worldcall other products in the market.

• New Housing schemes.

• Increase in population

• Global Events like Football World cup, terrorist attacks etc.

Threats for World Call:

• New entrants in the market.

• Poor technical back-up to distributors.

• Small cable operators.

• Poor Government control over the illegal cable operators.

• Availability of other ISPs with cheaper hourly rates and better speed.

• Emergence of ISDN & DSL with better business solutions.

• DSL rates going down fast with time.