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What is a qualitative data?

Updated: 9/27/2023
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nceba zwana

Lvl 1
3y ago

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Qualitative data is data that is not easily quantifiable (meaning it's usually not in hard numbers).

This type of data is collected through methods of observations, one-to-one interviews, conducting focus groups, and similar methods.

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Diego Kafie

Lvl 9
3y ago
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Wiki User

14y ago

Qualitative research uses individual in-depth interviews, focus groups or questionnaires to collect analyze and interpret data by observing what people do and say. It reports on the meanings, concepts, definitions, characteristics, symbols and descriptions of things. It is more subjective than quantitative research and is often exploratory and undefined. Small numbers of people are interviewed in detail and/or a relatively small number of focus groups are conducted. Qualitative research involves the studied use and collection of a variety of empirical materials, such as case study; personal experiences; introspection; interview; observational, that describes routine and problematic moments and meanings in individuals lives. Qualitative research is concerned with developing explanations of social fact.

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