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I came across a module outline from Amquest Education recently, and it explained digital marketing in a really simple way it's the strategy of using digital platforms like search engines, social media, email, websites, and content to promote a brand, service, or product. What makes it powerful is its ability to directly connect businesses with their ideal audience no middlemen, no guesswork.

The benefits are genuinely impressive:

  • Real-time interaction: Unlike traditional marketing, here you can engage with customers instantly.

  • Precise targeting: You can advertise to specific Demographics, interests, and even behaviors.

  • Scalability: Whether you're running a Rs.500 campaign or Rs.5 lakh one, the tools scale with your goals.

  • In depth analytics: Platforms give you exact data clicks, impressions, conversion rates so you always know what's working.

  • Creative freedom: From memes to videos to in-depth articles, there's room to experiment and stand out.

  • Higher ROI: If done right, digital marketing gives more returns for less spend compared to offline methods.

In today's online-first world, digital marketing isn't optional anymore it's essential. And if you're thinking of learning it, pick a source that doesn't just teach the theory but also lets you apply it practically (like what Amquest Education seems to focus on).

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Sivaraman S

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1d ago

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