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Top Ecommerce Trends 2021:

Are you wondering what the future of ecommerce looks like? Do you want to look into what trends will shape the success of your online store? Here are the top 10 ecommerce trends for 2020 that you need to look out for.

  1. Online Sales Growth is Unstoppable

Ecommerce sales have been growing constantly and for good reason. Online shopping is one of the most popular online activities. The sales are projected to increase from 1.3 trillion in 2014 to 4.5 trillion in 2021 (Statista, 2019). That’s a massive figure. It would mean a threefold growth over a 7-year span.

  1. The Future of Ecommerce After COVID-19

Undeniably, one of the biggest impacts—if not the biggest—on ecommerce trends in 2020 will be COVID-19.

With governments worldwide shutting stores and implementing lockdowns to restrict social movement for months on end in a bid to combat the coronavirus, more and more people are resorting to online shopping to purchase items.

Already, ecommerce giant Amazon’s Jeff Bezos has seen his fortune grow by nearly $24 billion thanks to increased customer demand for Amazon’s products and services.

  1. Mobile Shopping is Growing

The growth of mobile commerce has been noteworthy. Since 2016, sales made via mobile devices increased by 15%. By the end of 2021, 73% of ecommerce sales will take place on a mobile device (Statista, 2019). These figures can’t be ignored. Improving the ecommerce experience for mobile customers can be a huge opportunity for businesses to tap into.

  1. Rise of Voice Commerce

Voice shopping is growing among internet users. 13% of U.S. smart speaker owners say that they were making purchases by voice at the end of 2017. That number is predicted to grow to 55% by 2022 (OC&C Strategy Consultants, 2018). The total spend on voice shopping has also gone up in the UK.

This ecommerce trend has grown in popularity mainly since 2014 when Amazon launched their smart speaker – Echo. While voice shopping is still in its early stages, this statistic shows us that it will become increasingly popular in the coming years.

  1. Evolving Role of Social Media in Ecommerce

The number of social shoppers is also rapidly increasing. With the introduction of the “Buy” button on Facebook, and Instagram Checkout, social media is playing a significant role in the world of ecommerce.

Social media has changed the way we live our daily lives, including the way we buy things. This is a great opportunity for brands to start thinking about how to improve their position on social media, which is a great platform for brands to get discovered. With consumers spending more time on different types of social media, ecommerce businesses can get help from Instagram influencers to increase their chances of getting discovered by their target audience.

  1. Environmental Topics Influence Buyers

Green consumerism is on the rise, and brands need to take action. Half of digital consumers say that environmental concerns impact their purchasing decisions. Ecommerce businesses should strive for creating more sustainable practices. People are now becoming more conscious of the environment than ever before, and for the right reasons. Online businesses need to step in and make sure that their practices are environmentally friendly. This includes practices of sourcing products from fair-trade organizations to help create a greener ecommerce environment.

  1. Role of Artificial Intelligence

Global retailer spending on Artificial Intelligence (AI) will reach $7.3 billion per annum by 2022, up from an estimated $2 billion in 2018 (BusinessWire, 2018). This happens as retailers target new avenues to increase personalization of the customer experience.

This research shows us that retailers are willing to heavily invest in tools that will help them to improve their services to customers and give them a competitive advantage. These AI tools range from automated marketing platforms that are equipped to generate timely offers, to chatbots that respond to customer queries instantly. Other areas where AI will be helpful for retailers include AI-optimized pricing and discounting, as well as demand forecasting.

Personalization is the Future

More than 50% of shoppers say that a personalized online experience is important (Bazaarvoice, 2018). Adding to that, 74% of marketers believe personalization has a “strong” or “extreme” impact on advancing customer relationships (Evergage, 2018).

Visual Commerce Is on the Rise

One of the many difficulties of running an ecommerce store is having to sell your product to consumers who have no chance of physical interaction with your product. That’s where visual commerce comes into play.

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