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Artificial Intelligence (AI) is transforming search engines, and Google is at the forefront with its advanced AI models, like BERT and MUM. These AI algorithms can understand context better and process language more naturally. For SEO professionals, this means content will need to be more specific, personalized, and contextually relevant than ever before.

Best Practice: Use tools like Surfer SEO and MarketMuse, which incorporate AI for on-page optimization and topic relevance. Focusing on content quality and user intent will be essential to satisfy AI-driven algorithms.

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Carol Gebbia

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8mo ago

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