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JVC and others developed VHS (Video Home System) while Sony launched the Betamax format as a direct competitor. Although Betamax was technically superior to VHS and offered a higher picture quality, it lost the video tape format war after a number of years. The Betamax adopters were very limited with only Sony and Sanyo making any impact in the market. Betamax was more popular in North America than Europe and was still on the market for several years after they disappeared from British and European stores.

It is interesting to note that some of the technologies and developments that went into the Betamax format were further developed into a format called Betacam. Betacam was the first of the truly portable broadcast tape formats and became the de facto standard throughout the broadcast world for news gathering. It is only in recent years that other formats have competed with Betacam as the industry moves to HD.

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