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Gestalt's principles of design:
1. Figure-ground Relationship- design elements are perceived to be either figure (objects of focus) or ground (background)
2. Similarity- Designs with similar elements (e.g. color, size and shape) tend to be perceived as a single group. Color results in the strongest grouping effect
3. Proximity- Elements placed closely together are perceived to be related
4. Closure- People tend to perceive a set of individual elements as a single, recognizable pattern rather than multiple, individual elements. Used to create interest and emphasize simplicity.
5. Good Continuation- Aligned elements are perceived to be related. Used to indicate related elements
With examples: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm
http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm5.
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∙ 13y ago
Gestalt's three theories of design are the Law of Proximity (elements that are close together are perceived as being related), the Law of Similarity (elements that are similar are perceived as belonging together), and the Law of Closure (the mind tends to see complete shapes even if parts are missing). These principles are important in graphic design and help guide how elements are arranged to create visual harmony and clarity.
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