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Advertising allowances are given as price reductions to encourage advertising or promoting. It can also be given as a reimbursement to the merchant.

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Q: What are Price reductions given to channel members to encourage them to promote or otherwise promote a firm's products locally?
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What is the major difference between a distribution channel for business making tangible products and firm producing hospitality and travel products?

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Name a company that uses conventional distribution channels to sell their products


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