answersLogoWhite

0


Best Answer

Push Strategy: This strategy targets suppliers. It is achieved by moving the products through the channel (distribution mediums) by convincing channel members (suppliers) to offer them. Some examples are by providing them with incentives, such as discounts.

Pull Strategy: This strategy is customer focused. It is done by moving the products through the channel (distribution mediums) by creating a demand/desire for the products among consumers. Through their intense demand for the product, they will convince retailers to stock these items.

User Avatar

Wiki User

13y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What are the pull and push strategies in communication?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

What are the promotional strategies of duracell?

what are the promotional strategies for duracell? what push/pull strategies do duracell use?


What are the similarities and differences between promotional push strategies and promotional pull strategies?

The clear difference between Push and Pull promotional strategies are that, PUSH promotes to trade/retail and PULL promotes to the consumer/customer. Its also helpful to know that there is a slight blur between the two as a promotional strategy aim at the consumer PULL may attract trade due to increased demand attracting retail buyers and a PUSH to trade may attract more consumers due to increased presence in a store, possibly portraying a dominant 'market leading' image. They both support each other but have clear separate objectives in relation to their primary target being consumer or trade. M.A.C (LBS)


Is me too product is push or pull strategy?

PUSH


What are the push and pull factors in marketing?

What Is pull policy


What are push and pull strategies in a supply chain management?

Push strategy: A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase. "Taking the product to the customer" Examples of push tactics: · Trade show promotions to encourage retailer demand · Direct selling to customers in showrooms or face to face · Negotiation with retailers to stock your product · Efficient supply chain allowing retailers an efficient supply · Packaging design to encourage purchase · Point of sale displays Pull strategy A pull strategy involves motivating customers to seek out your brand in an active process. "Getting the customer to come to you" Examples of pull tactics: · Examples of pull tactics · Advertising and mass media promotion · Word of mouth referrals · Customer relationship management · Sales promotions and discounts

Related questions

Examples of push and pull strategies?

Push and pull strategies are used in marketing. Examples of push strategies would be a company giving discounts to retailers in order to increase the demand for their product. A pull strategy would be special offers such as two for the price of one.


What are the promotional strategies of duracell?

what are the promotional strategies for duracell? what push/pull strategies do duracell use?


Is push up a push or pull?

It is a push and a pull. When you move your body towards the ground, it is a pull. A pull as in a pull to the ground. It is a push when you are moving away from the ground.


Is force a push or a pull?

A push or a pull is a force


What are the similarities and differences between promotional push strategies and promotional pull strategies?

The clear difference between Push and Pull promotional strategies are that, PUSH promotes to trade/retail and PULL promotes to the consumer/customer. Its also helpful to know that there is a slight blur between the two as a promotional strategy aim at the consumer PULL may attract trade due to increased demand attracting retail buyers and a PUSH to trade may attract more consumers due to increased presence in a store, possibly portraying a dominant 'market leading' image. They both support each other but have clear separate objectives in relation to their primary target being consumer or trade. M.A.C (LBS)


What is a push pull?

what is a pull-push rule


What is a pull push rule?

what is a pull-push rule


How you push and pull on habbo?

Just Say :pull x/:push x (then click the user that u want to pull/push) or The Other Way To Pull/Push -> :pull (name of user)/:push (name of user)-Jerome


What different between push and pull?

what is diffrent pull and push


Push and pull objects?

everything that gravity can have a push or a pull


What is different between push and pull?

what is diffrent pull and push


Is force a push or pull?

A force can be either a push or a pull.