The clear difference between Push and Pull promotional strategies are that, PUSH promotes to trade/retail and PULL promotes to the consumer/customer. Its also helpful to know that there is a slight blur between the two as a promotional strategy aim at the consumer PULL may attract trade due to increased demand attracting retail buyers and a PUSH to trade may attract more consumers due to increased presence in a store, possibly portraying a dominant 'market leading' image. They both support each other but have clear separate objectives in relation to their primary target being consumer or trade.
M.A.C (LBS)
yes there is difference
What are the similarities between "brick and mortar" and eBusiness marketing?
Promotional strategy is the process in how you promote the product like giving away promotional items. The products are the items that you hand out to people.
domestic would be inside the country in which you live in, and and international is world wide market, usually refers to trading.
A promotional document is anything in between the lines of an advertisement, leaflet or a web page. It 'promotes' information
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