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What are best marketing strategies for digital printing company?
Anooplal
Digital printing is synonymous for short run, fast printing, so it must be marketed as such. We find a lot of success in being able to to turn around jobs usually within a day and with almost offset quality.
* The first thing to do is to optimise your website with certain keywords or phrases that are particular to this question. Do not necessarily use the term 'digital printing' as it is a fairly jargon based term that we in the industry tend to use. How about 'fast printing' or 'quick printing', etc. * All your marketing in terms of flyers, brochures, etc should emaphasise the nature of digital printing and how it benefits the end user (quick turn around, smaller runs, etc). * Another fast growing area is in variable data. This essentially means that there is static images on the print as per conventional printing but with the added benefit of individually adding text or numbers that change for each print i.e. invitations.
Variable data seems to be the future in digital printing. We are already seeing the results of it with our bills. All individually printed with our details and usages. Explore the world of variable data and opportunities are abundant.
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