Biggest disadvantage is oversegmentation - the the segment is simply too small to be addressed economically or meaningfully. The benefits of relevance and cost efficiency of segmentation usually outweigh any drawbacks.
gender segmentation, age segmentation, geographic segmentation..
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
d
The lifestyle center malls and the fashion malls are the type of specific malls that use market segmentation. The outlet center malls also use market segmentation.
market segmentation of adidas
what is the advanteges and dis advanteges of market segmentation?
Market segmentation
importance of geographic segmentation
gender segmentation, age segmentation, geographic segmentation..
Biggest disadvantage is oversegmentation - the the segment is simply too small to be addressed economically or meaningfully. The benefits of relevance and cost efficiency of segmentation usually outweigh any drawbacks.
There is a danger with segmentation: too much of a good thing. It is possible to over-segment your target market to the point where the market is so small it is no longer feasible to address the market profitably.
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
Market Segmentation is important because without it the business will not find the correct target audience
d
The lifestyle center malls and the fashion malls are the type of specific malls that use market segmentation. The outlet center malls also use market segmentation.
market segmentation of adidas
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.