Software and Applications (non-game)
Search Engine Optimization

What are keywords?


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The expressions "keyword", "key phrase", "search term" and "search query" all refer to the particular words that might be entered by a user (surfer) into their search engine. A relatively small change in the keyword entered can sometimes lead to a completely different set of websites appearing. Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred. At the same time, some high trafficked keywords are very competitive online because many businesses are trying to get referrals and traffic from users when they search for those keywords while others are not.