What are legal and ethical issues Web2.0 marketing?

Answer 1

Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, information sharing, collaboration and functionality of the web. Web2.0 concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software-applications entirely through a browser. Issues of Web 2.0 Marketing Issues:- What Is It? (Talking …) • Blogs WikisŸ • RSS MashupsŸ • Micro formats Comms toolsŸ …Ÿ• Social book marking Deployment Strategies (… doing) • User focus • Information literacy; staff development • Risk assessment • Ethical Issues of Internet Marketing:- · Survey visitors as a research method-- Helps you understand the needs and problems of your visitors. · Include a daily (weekly, monthly) interactive survey for visitors -- A way to make your Website "stickier" and is a reason for repeat visits. · Implement a customer loyalty program -- Increases repeat purchases and builds a more loyal customer base. · Write press releases to announce important news -- Spreads the word about your business and creates additional avenues of contact with those interested in your industry. · Launch an affiliate program -- Creates a sales force for your product. · Study your competition -- Helps you understand what is happening in your industry and better address important issues and needs · Launch a pay per click advertising campaign -- Attracts new prospects to the Website pages you want. · Develop a mailing list of "hot prospects" and send them a brochure about your Website -- Improves awareness and attracts new customers. · List your Website in appropriate directories -- Provides more points of contact with potential customers, helps search engine rankings.