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People online may not be representative of your market. They may, for example, be younger and/or more affluent than the population as a whole.

People who respond to online surveys will tend to be self-selecting (unless you provide good incentives) so you may might get more responses from people with a lot of spare time.

You might get responses from outside your geographic market that cannot always be eliminated.

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Q: What are potential limitations of online market research?
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Related questions

Where can i do stock market research online?

You can do stock market research online at marketwatch.com, nasdaq.com, and fool.com. You can go to google and type in "stock market research" and it will give you research websites.


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Check out this recent blog post from MarketTools that touches on the subject: http://www.markettools.com/blog/does-online-market-research-work This may also answer your questions: http://www.marketest.co.uk/what-is-market-research Essentially market research buts viable facts and figures to your business plan and is essential for all businesses!


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Market Research can be done by researching sources that offer valuable information on the subject. Many blogs add to an already existing wealth of information.


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Surveys would be part of quantitative market research methods. Method to get some figures, quantify the information. Can be done face to face, by telephone, online, etc.


Statement that most accurately applies to online source of market research information?

Online sources of market research information provide quick and convenient access to a wide range of data and insights on consumer behavior, industry trends, and competitors. However, it's important to verify the credibility and reliability of the sources to ensure the accuracy of the information. Conducting thorough research and cross-referencing multiple sources can help in making well-informed decisions based on online market research data.


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Where do you find free online Market research for private investigator business?

I'm not sure if you are a PI looking for marketing, or a potential PI wanting to know if you should enter the business. If you are the latter, then try this resource: http://www.bls.gov/oco/ocos157.htm