answersLogoWhite

0


Best Answer

Direct marketing is the targeting of customers in an individual manner

where subtle differences in behaviour could be used to develop a

uniquely tailored customer relationship. Mass-marketing treats all

customers within a segment alike, e.g. a standard advertising

campaign is produced to address everyone.

User Avatar

Wiki User

12y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What are roles of direct marketing in promotion?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What are three types of marketing activities that you see almost everyday?

Direct marketing,tele marketing,promotion.


What is the difference between sales promotion and direct marketing?

Sales promotion is publicity sort after and awareness of the products you have for sale, advertising and such. Direct Marketing is defining your customer base, and targetting them direct on a one to one basis.


What type of promotion uses customized interaction?

direct marketing


What are 5 elements of promotion mix?

Direct Marketing Personal Selling PR Advertising Sales Promotion


Distinguish between Marketing mix and Promotion mix?

The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship


What are the 7P's of product marketing?

The 7 Ps of marketing are product, prices, promotion, place, packaging, positioning, and people. They play important roles in developing one's marketing strategy.


What is a marketing director?

A marketing director directs the ad campaigns and promotion strategies of a company or organization. They usually direct a team of employees that work on projects.


What is a Marketing Communications Mix?

A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.


Does Saudi Arabia prohibit the marketing and promotion of pharmaceutical products prior to registration?

Yes, In addition to the new restrictions of Saudi FDA on the marketing and promotion of registered pharmaceutical products, to have a pre-approval before promoting it either electronic marketing, adv., leaflets or different printings for DIRECT CONSUMER MARKETING.


Role of advertising and promotion in marketing?

Advertising and promotion is essential in marketing because it is the branch of marketing that tells the consumer something about the product.


What is the role of sales promotion in Integrated Marketing Communication....?

role of sales promotion in integrated marketing communication


What is the roles of sales promotion in the promotion mix?

Remind, persuade, and inform.